What Sauna Is Better? A Guide to Choosing the Right Sauna

At Ember and Ice Wellness, we know that investing in a sauna is about more than just purchasing equipment. It’s about creating a dedicated space for longevity, recovery, and everyday renewal.

But with the sauna market expanding rapidly, how do you know which option is right for your home, garden, or commercial wellness project? The answer starts with understanding the three tiers of the market — and why Auroom’s Nordic saunas, supplied exclusively in the UK by Ember and Ice, set the gold standard.

The Three Tiers of the Sauna Market

1. Budget Saunas

Budget saunas prioritise affordability but often compromise on quality:

• Built from untreated spruce or pine

• Minimal insulation, leading to poor heat retention

• Limited durability, with wear, warping, and mechanical issues appearing within a few years

They may suit first-time buyers, but rarely deliver true thermal benefits or long-term value.

2. Mid-Level Saunas

A step above entry-level, mid-market saunas feature:

• More stable woods

• Better insulation and heating systems

• Improved design and finish

However, performance and lifespan vary significantly depending on the brand. They can offer a balance between cost and quality, but may still fall short when it comes to serious daily use.

3. Luxury Saunas

Luxury saunas represent the pinnacle of craftsmanship, design, and performance. They deliver:

• Generational craftsmanship refined by modern technology

• Superior materials such as thermo-treated timber

• Full insulated construction for efficiency and comfort

• Longevity of 20+ years when cared for properly

This is the category where Nordic and Estonian brands like Auroom truly stand apart.

Why Auroom Sets the Standard

At Ember and Ice, we are proud to be the UK partner for Auroom Saunas, one of the most respected Estonian sauna manufacturers. Their range combines Scandinavian tradition with modern design precision.

• Thermo-Treated Timber
  Auroom uses thermally modified aspen and alder, which enhances durability, moisture resistance, and dimensional stability. The process gives each sauna a rich, natural finish without chemicals.

• Modular, Insulated Construction
  Every Auroom sauna is fully insulated, ensuring quick heat-up times, reduced energy consumption, and a stable climate for optimal sauna therapy.

• Design for Every Space
  From the compact Cala Mini to statement pieces like the Vulcana or Libera, Auroom saunas are designed for both residential and commercial settings, blending timeless aesthetics with modern wellness technology.

• Longevity and Performance
  With premium construction, an Auroom sauna becomes a long-term investment in health and wellbeing, lasting decades rather than years.

Investment Guide: What to Expect

• Budget Saunas: £2,000 – £6,000

• Mid-Level Saunas: £6,000 – £12,000

• Luxury Saunas (Auroom, Nordic & Estonian craftsmanship): £12,000 – £25,000+ depending on size, features, and customisation

Why Paying More Matters

Choosing a premium sauna from Auroom and Ember and Ice means:

• Lower running costs through superior insulation

• Reduced maintenance and fewer replacements

• Materials that age beautifully, instead of degrading

• A safe, effective thermal environment for authentic sauna benefits

Investing more upfront gives you 20+ years of daily sanctuary, whereas cheaper models risk early replacement and ongoing frustration.

Choosing the Right Sauna With Ember and Ice

At Ember and Ice Wellness, we guide you through every step of the journey — from design consultation to delivery and installation. As the UK partner for Auroom Saunas, we ensure your sauna is not only a wellness tool but a centrepiece for renewal and connection.

Crafted for longevity. Built for connection.

Discover Ember and Ice × Auroom Sauna today and let us help you select a sauna that elevates your lifestyle for decades to come.